We are focused on personalized navigation and support, modernized product designs that challenge the status quo, and expanded “Blue For Life” membership value via new offerings beyond the core benefit plan.
BCBSMA is undergoing a consumer experience transformation to build exceptional experiences for our employees and for the communities we serve. We believe that better consumer experiences lead to better business and health outcomes outcomes, so we deliver:
Don’t make the mistake of jumping right into solutions. We mitigate risk and create more value for our consumers by first understanding their needs. These insights then drive our solutions. We do this by learning fast and working together with your teams.
Tired of long Power Point-led meetings? We are too and we strive to make things simple and intuitive – similar to the experiences we want to provide to our consumers. We work shoulder-to-shoulder with your teams to prove value through doing the work with you. See how our work drives impact and value.
We partnered with Accenture’s Experience, Strategy, and Technology Practices to activate a Business of Experience (BX) transformation. BX is a new approach that brings BCBSMA leaders together as equal stakeholders to become indispensable to consumers by helping them achieve their purpose. This is not about investing more. It’s about investing differently.